Monday, November 24, 2008

Happy Thanksgiving from Eat Local Food

We hope this Thanksgiving finds you with family, friends and lots of good local food!

We all know the family feast is an important tradition during Thanksgiving, but equally as important is taking some time out to be thankful for your friends and relatives, home, health and happiness. At Eat Local Food, we'd like to take this opportunity to thank you for your business, support & feedback this year.

Happy Thanksgiving!

CSA Farmers: Paper, Plastic or Reusable Marketing Tool?

If you are a farmer operating a community supported agriculture (CSA) program, what type of packaging do you use to distribute your weekly shares? We’ve seen farmers use produce boxes, paper bags, plastic bags, biodegradable bags and reusable totes. It’s important to select a form of packaging that works for you and is acceptable to your customer. Many CSA members are not only knowledgeable about food, but are also informed about environmental concerns and may frown upon using disposable or non-recyclable containers. Your customers may look upon you more favorably if you distribute their weekly share in a reusable box. The downside to this type of package is that you may end up watch-dogging customers to return the boxes so that you can re-use them. Of course, packaging cost also plays a factor and should be considered and incorporated into the seasonal cost of members’ shares. At Eat Local Food, we recommend you get the most cost benefit from your CSA share container by customizing it with your name and contact information – your customers become walking billboards for your farm!

Several of our CSA Farm customers are now offering Eat Local Food reusable market bags to their members. Veggie Ventures in Donnellson, Iowa gave each CSA member a bag filled with their first share of the 2008 season. Veggie Ventures incorporated the cost of the customized market bag into the season's share price, recouping the cost of their packaging and some advertising. Another customer, Lori Brown of Farmstead of Charlotte Hall in Maryland relayed this story about their success in offering a reusable bag to customers:

"We had the tote bags filled with vegetables for our CSA members to pick up at the local farmer's market and other market customers came by, loved the bags and wanted to buy them. Many market customers, once they saw the bags filled with vegetables, asked about signing up for our CSA--the tote bags turned out to be great promotion for our CSA. Members really like the totes because they hold a lot of vegetables and are easy to carry home. The beet design is a real eye catcher and gets rave reviews--a wonderful way to promote buy local."

Michelle and Danny Lutz of Maple Creek Organic Farm will be celebrating their 15th year of organic farming in 2009. They will be offering an Eat Local Food market bag as a gift to the first 100 members, and the bag will be customized with their name and logo to commemorate their 15th anniversary.

Other customer ideas include offering a customized reusable bag as incentive for returning CSA members, as fund-raisers at farm tours, and as an eco-friendly add-on sale at their weekly farmers market.

Whichever type of packaging you choose for your farm shares, you should consider your cost, your time, your customers and the environment. Our reusable cotton market bags are made in the USA and are washable. If you opt to use a reusable bag, please consider these factors before making your selection. Many reusable bags currently on the market are not made in the USA and they are manufactured from petroleum based products that are not recyclable.

CSA Farmers: Use your Distribution System to Market your Farm

Community supported agriculture is a system where the buying public pays the farmer in advance for the promise of fresh produce over the growing season. Some farmers also request a member commitment of work hours to help supplement labor costs. Crop production is then based on membership. Throughout the growing season, members receive their share of produce on a weekly basis either through a common pick-up or delivery system. By receiving funding in advance, the farmer’s production expenses are assured, and by implementing a standardized delivery system, distribution costs are minimized. If you are not familiar with CSA farming, you can visit www.csafarms.org for more information.

Distribution is a key element of operating a CSA Farm. Your choice of distribution method can not only affect current customers impressions of your farm business, but it can be used as a marketing tool to draw in new customers.

Distribution by delivery:
We are members of
Maple Creek Organic Farm in Yale, Michigan. Farmers Michelle and Danny Lutz distribute their members’ weekly farm shares by dropping off produce boxes at a neighborhood “host house”. Their goal is to have locations throughout the Metro Detroit area that are convenient for members to get their weekly share. They typically expect to have 15-30 members picking up at each drop off location. Pick-up at the host house is then available from 3:00 until 8:00 p.m. I found Maple Creek Farm 3 years ago because their delivery truck drove down my street. On the back of their truck it said “Maple Creek Farm – Produce in this truck is grown on a family owned farm located in Yale Michigan”. I remember my jaw dropped. This farmer was delivering in my neighborhood? Bob and I have been loyal customers ever since. Michelle has since told me she believes the truck wrap was the single most effective marketing expenditure she ever made.

This type of distribution system is very convenient for your customers, but the farmers costs will be impacted if gas prices fluctuate significantly throughout the season. It also works best if your customers live across a wide geographic area, or if your farm is located farm from your customer base.


Distribution at a Farmers Market:
Other CSA Farmers distribute their shares at their weekly farmers market, where they also sell excess produce. You may need to ask permission of the farmer’s market manager before you do this, but it’s also a great way to attract new CSA members while distributing shares to current members. Always make sure you display a sign or banner stating your farm name, and your contact information so people will be able to find you after the farmers market closes. Brochures detailing your CSA Farm program including benefits, your distribution method and annual cost should also be available for potential customers.

This type of distribution system works well if customers live in a small geographic area where they would frequent the same farmers market. The downside to this form of distribution is that CSA members are then tied to the farmer’s market operating hours, which often are early to mid-morning. It could be a deal breaker for some customers with conflicting work schedules.


Distribution through Pick-up at your Farm:
Requesting CSA members to pick up at your farm can be convenient for you as it doesn’t take you away from your business of farming. However, if your distribution system is via pick-up at your farm, you may wish to establish firm day(s) and hours for CSA Members to pick-up their weekly shares. We once belonged to a farm that used this method, and the farmer experienced a lot of frustration with customers asking for special pick-up times. Your farm is your business, but also your home, and to preserve your sanity you need to establish solid boundaries about your availability.

Although it’s great for families to visit a farm and see where their food is grown, you can accomplish that through scheduled farm tours. When you distribute at an off-site location, you also generate buzz about your farm. No one sees the wonderful produce customers are picking up at your farm!

If you choose farm pick-up distribution system, it works best when your customers aren’t dispersed over a wide geographic area, and when your farm is not located far away from your customer base. You are not impacted by fluctuating gas prices, as you are passing that responsibility along to your customers. Potential lack of privacy and few marketing opportunities are the downside to this form of distribution.

Whatever distribution method you choose, it has to work for you and for your customers. Incorporating a marketing effort into your distribution plan will help generate new members. There’s always another season around the corner!

Monday, November 17, 2008

Dish Up Some Local Dinnerware

How well do you know your kitchen? We’re all concerned with eating local food these days, but what are we serving our food on? Bob and I visited a local department store last week, and found that 95% of the dinnerware, pots and bake ware offered for sale were made in China. If your dinnerware was made overseas, it’s important to know whether the manufacturer has complied with U.S. federal lead standards and that your dishes are lead-free. Lead poisoning can cause severe neurological and cardiovascular problems – see http://en.wikipedia.org/wiki/Lead_poisoning for a complete explanation.

We decided to remove all doubt about our dinnerware and treated ourselves to an early anniversary gift – a complete set of Homer Laughlin China Company Fiesta Ware. We also felt it was very economically priced for a USA made product. Homer Laughlin was started by two brothers, Homer and Shakespeare Laughlin, in East Liverpool Ohio in 1871. The company’s history is on their web site at
http://www.hlchina.com/company.htm. It’s an interesting read and a testimony to the company’s ability to remain competitive and successful through war, economic downturns and foreign competition. In the early eighties, as the country became more environmentally conscientious, the company began to produce lead-free china. They used lead-free glazes and a vitrified china body – which means to change or make into glass or a glassy substance, especially through heat fusion. Today, the company pledges to continue to provide quality, American-made china and jobs for potters of the Ohio Valley.

If you are interested in learning more about your dinner plates, The Environmental Defense Fund presents a “Dish Buyers Guide” which lets the consumer know what they can be sure of. Here’s a link to the guide:
http://www.edf.org/article.cfm?contentid=957 and here’s an excerpt:

Glass dishes have no glaze on them. Glass plates, cups, mugs, etc., without painted or decal-type decorations on their surface, are reliably lead-free. (NOTE: This is not true of leaded crystal, which is heavy and expensive and almost never used for ordinary plates, cups and mugs.)

Stoneware dishes - which are fairly heavy and often have a low shine instead of a bright, full gloss like glazed china - are normally coated with a material that contains no lead. Unless they have painted or decal-type decorations on the surface, stoneware pieces are almost as lead-free as glass.

Lead-free china looks just like other china but is made with lead-free glazes and pigments is sold by some companies.
In many cases you can ask the manufacturers yourself about lead in their china. The companies listed below provided have phone numbers for information about lead levels in specific patterns.

Annieglass - (888) 761-0050
Corning - (800) 999-3436
Dansk - (800) BY-DANSK
Dudson Group (USA) - (919) 877-0200
Homer Laughlin - (800) 452-4462
Lenox - (800) 635-3669
Mikasa - (866) MIKASA1
Pfaltzgraff - (800) 999-2811
Pickard - (847) 395-3800
Portmeirion - (203) 729-8255
Royal Doulton - (800) 682-4462
Spode - (800) 257-7189
Vietri - (800) 277-5933
Villeroy & Boch - (800) 223-1762
Waterford / Wedgwood - (800) 955-1550
Source:
www.edf.org

I also came across this web site which is a good reference for USA made products. I can’t vouch for the integrity of each company on this list, but it will give you (and us) a starting point to do your own research. Here’s the link: http://www.stillmadeinusa.com/kitchen.html.

Bob and I are very happy with our Fiesta Ware purchase! The colors are wonderful, the dishes are extremely well made and we have the added satisfaction of knowing where and how they were manufactured. It’s a great start to knowing our kitchen better!

Friday, November 7, 2008

Do your Thanksgiving Turkey Homework

Recently, I was reading about Thanksgiving traditions and came across a list of Thanksgiving jokes. Although many of them were politically incorrect, I thought this one made a particularly appropriate comment on the condition of our food system today.

A turkey farmer was always experimenting with breeding to perfect a better turkey. His family was fond of the leg portion for dinner and there were never enough legs for everyone. After many frustrating attempts, the farmer was relating the results of his efforts to his friends at the general store get together. "Well I finally did it! I bred a turkey that has 6 legs!" They all asked the farmer how it tasted. "I don't know" said the farmer. "I never could catch the darn thing!"
Source:
http://www.thanksgiving-day.org/

This joke isn’t that far off from the truth about how turkeys are commercially raised today. Many commercially raised turkeys have been genetically manipulated to grow larger than normal and to produce more breast meat. They’ve been raised on antibiotics to make them grow faster, and may also have added preservatives and coloring. To read more about the plight of the commercially raised turkey, visit
http://www.adoptaturkey.org/industry.htm. I would caution you that this information is not for children nor for the faint of heart.

The alternative to buying one of these commercially raised turkeys for your Thanksgiving dinner just takes a bit of homework and pre-planning. There are lots of choices out there, although the terminology may be confusing. Should you buy Pasture Raised, Organic, Free Range, or a Heritage Breed? Some terms have been co-opted by big-agriculture corporations and don’t always mean what they seem. A little homework before you shop with help clarify these terms. In the Eat Well Guide Blog, they provide a thorough glossary of terms related to how your turkey was raised. Please check it out at
http://blog.eatwellguide.org/2008/10/its-turkey-time/

Once you’ve done your homework and decided what type of turkey to purchase, you may need to locate a farm, food co-op or local grocer and pre-order. These types of turkeys are not always available in large quantities and often sell quickly. You should first ask your local grocer if they plan to carry any locally-raised, organic turkeys. If they don’t, it’s a good opportunity to let them know you are interested and recommend they carry them for the Christmas holiday or for next Thanksgiving. If you don’t locate a turkey source in your community, you can visit
www.localharvest.org, or www.eatwellguide.org. Type in your zip code and you will find a local farm or on-line source for ordering your holiday bird. It is an extra bit of work in addition to cooking the holiday meal, but you’ll feel better knowing you are feeding your loved ones a healthy Thanksgiving turkey!