Market Your Food Based on the Food Rules

I recently picked up a copy of Michael Pollan's "Food Rules - An Eater's Manual". It's an easy-to-read slim paperback with 64 rules for eating, divided into the following 3 sections:

1) What Should I Eat?

2) What Kind of Food Should I Eat?

3) How Should I Eat?

If you are a farmer or food producer reaching your customers through direct marketing, I think this book could be a great promotional tool for you. Here are just a few of the "Food Rules":

• "Eat only food that will eventually rot"
• "Avoid foods that contain high-fructose corn syrup"
• "Eat sweet food as you find them in nature"
• "Eat well grown food from healthy soil"
• "Buy your snacks at the farmers market"

What are these food rules promoting? Good Food. Your locally grown, farm fresh, green, nutritious fruits, vegetables and whole grains grown in healthy soil.

Through his writings, Michael Pollan has built a reputation for being a food expert in our country. He has a strong following and the ability to reach and influence the general public through his work. I'm sure he wants family farmers and small food producers to succeed. So consider this: buy a copy of his book, highlight and tab the "Food Rules" that apply to your food and leave a copy on your farm stand, your farmers market booth or near the check-out at your Farm Market. You'll be promoting your food and Michael Pollan's book at the same time. I don't think he'll mind.

Michael Pollan's web site offers a description of his latest book along with excerpts and places to purchase a copy.