The Oakland California based Prevention Institute just released a 2 minute video called "We're Not Buying It!" aimed at stopping current junk food marketing to our children. In 2 minutes they sum up the current abhorrent marketing practices aimed at selling our kids sugar and fat-filled foods. If you have two minutes it's worth a watch: "We're Not Buying It!"
There's also a petition you can sign asking President Obama to support our children.
At Eat Local Food, we've long been opposed to marketing to children unless it's an educational endeavor aimed at teaching kids about fruits, vegetables and healthy eating. Big business has spent billions of dollars creating cartoon characters, licensing children's book characters and infiltrating schools and libraries with "charitable" programs that are intended to establish customer loyalty at an early age. We don't get up on our soapbox too often, but this is one practice that has to stop. Our kids' health is paying the price.
No comments:
Post a Comment